Assistive Selling Tools
The world of digital signage and displays is right there in the middle of the transformation
The world of communications has been transformed by social media and the omnipresence of smartphone and tablets. The world of digital signage and displays is right there in the middle of the transformation. For example…
- Scala Fling drives customer engagement by linking a product browser app on a tablet with one or more digital screens on a wall; a salesperson simply swipes to "fling" content from the tablet onto the larger screens… Watch the video
- Scala Designer can create a digital signage message that integrates Twitter so up-to-the-minute tweets automatically feed right into the display
- QR technology lets viewers connect and interact with signage through various mobile devices, including smartphones, Apple iPads and other tablets; they automatically receive more product information guided by their preferences
- Advanced audience measurement tools instantly adapt messages based on how many people are watching, for how long, whether they're male or female and how old they are
- Tools built into the network automatically connect the dots to reveal in real time which messages and strategies are most effective in driving sales